Art direction and CGI for Guerlain's Habit Rouge 60th anniversary – Director's Cut.
Celebrating 60 years of Habit Rouge by Guerlain, the campaign offers a visual journey through time—exploring the fragrance's history via archival images, its signature ingredients, and its deeply rooted equestrian heritage. The bottle moves through rapidly changing environments, symbolizing its timelessness and iconic status.
Client
Guerlain
Year
2025
Fields
Beauty, Art direction, CGI
Art direction: Alt-Border
CGI: Alt-Border
Arthur Seguin
Sound design: Ruben Benamou
Team
Art direction and CGI for Guerlain's Habit Rouge 60th anniversary – Director's Cut.
Celebrating 60 years of Habit Rouge by Guerlain, the campaign offers a visual journey through time—exploring the fragrance's history via archival images, its signature ingredients, and its deeply rooted equestrian heritage. The bottle moves through rapidly changing environments, symbolizing its timelessness and iconic status.
Client
Guerlain
Year
Fields
Team
Beauty, Art direction, CGI
Art direction: Alt-Border
CGI: Alt-Border
Arthur Seguin
Sound design: Ruben Benamou
2025
Information